Boot Barn Wrangler Buy 2, Get One FREE
Starts Oct. 26th to Nov. 6th
Las Vegas Only Special Exclusive

PBR Built Ford Tough Series World Finals Rodeo in Las Vegas
Starts Nov. 1st to 5th 2017

Now is the time to stock up on affordable, durable & comfortable Wrangler RIGGS WORKWEAR during Boot Barn’s Welcome Back to Vegas Sale for the PBR.

Save big with the Buy 2, Get one FREE Wrangler deal during the Professional Bull Riders Built Ford Tough Series World Finals

Only in Boot Barn at the  is the Buy 2, Get One FREE on all Wrangler specialty apparel during the promotional dates of October 26 through November 6, 2017.

Participating Boot Barn stores include 2280 W Warm Springs Rd, Las Vegas, NV 89119. 2315 Summa Dr., Suite 1C ; 2280 W. Warm Springs and 7265 Las Vegas Blvd. South

 

 

 

 

 

Don’t let the first snow flurries of the year buck you off the road this season. Cooper Tires knows from deer season in November to the Spring thaw around Easter weekend northern drivers are focused on traction.

PBR and Cooper Tires are an ideal match for the Western industry. PBR was the fore way into the western lifestyle marketing, based on fan exposure and the Americana base with other sponsors, mentioned Chris Pantani with Cooper Tires.

In 2010, they signed a sponsorship with Flint Rasmussen and rolled out as the recognized tire brand of the PBR. Today they are also a proud sponsor of 7x PBR Stock Contractor of the Year, Chad Berger along with the Team Cooper Tires riders.

Cowboy Lifestyle Network tips our hat to the duo that produces and sponsors exciting bull riding across the world. Run them in boys can take on multiple meanings this time of year.

For bull riders, it references the chutes loading with the bulls, and for mechanics, it means a flood of customers in the waiting bay are wanting their winter tires on before the snowfall.

Tire Traction sounds like a PBR bull’s name, but in reality, it’s a critical driver safety term. Winter road conditions demand that drivers know the durability of their tires to make it through winter on a good tread. Cooper Tires produces both the Cooper Weather-Master and the SUV upgrade of the Cooper Discover Line. Pantani recommends checking online www.coopertire.com for a local dealer or buy online at Tire Rack or Discount Direct.

Ryan Dirteater rides Jared Allen’s Pro Bull Team’s Billy Jack for 86 during the third round of the St. Louis Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Boot Barn Wrangler Buy 2, Get One FREE
Starts Nov. 1st to Nov. 19th
Oklahoma City Exclusive Deal

Lucas Oil AQHA World Championship in Oklahoma City
Starts Nov 2nd to 18th 2017

Look sharp for AQHA World Championship and save with the Buy 2, Get One FREE offer from Boot Barn in Oklahoma City.

To welcome the return of thousands of AQHA fans to the Big Friendly, Boot Barn wants to make sure you look your best before heading out to enjoy over 2 weeks of AQHA World Championship events.

Boot Barn Wrangler Buy 2, Get One FREE
Starts Oct. 26th to Nov. 6th
Las Vegas Only Special Exclusive

PBR Built Ford Tough Series World Finals Rodeo in Las Vegas
Starts Nov. 1st to 5th 2017

Wear those Wrangler’s especially with the Buy 2, Get one FREE offer in Las Vegas during the Professional Bull Riders Built Ford Tough Series World Finals 2017.

To celebrate the return of thousands of PBR fans, and PBR’s second year at T-Mobile Arena in Las Vegas, Boot Barn wants to make sure you look your best before heading out to enjoy the ultimate bull riding fan experience in America’s beautiful City of Lights.

‘Cause every girl crazy ’bout a sharp dressed man.
– ZZ Top

Horses Help is offering a spectacular educational event on Equine Assisted Activities and Therapies!  Have you ever wanted to know what equine therapy or activities are and how they are beneficial? How does riding or groundwork with horses help youth and adults with physical, emotional or cognitive diagnoses?

Perhaps you have a family member or friend that may benefit from these types of services, you want to volunteer in a program or strive to be a certified instructor or therapist.  Would you like to view videos and learn what services are available and the type of certification facilities and instructors should pursue? Now is your chance!!

Saebra Pipoly is the Program Director for Horses Help, a PATH Intl. Premier Accredited Center and she is the Path Intl. Region 10 Communications Chair. She will be presenting at Horses Help on Tuesday, November 7th from 6:00-7:30 pm to share her knowledge and experience.  There will be time at the end of the presentation to answer questions you may have on this industry or how to seek out services.

Horses Help is offering this event free to those that pre-register.  Horses Help is located at 2601 E. Rose Garden Lane, Phoenix 85050 (close to 101 X Cave Creek Exit).  Please contact Dr. Pat Evans, Community Education Coordinator, to reserve your seat at pat.e@horseshelp.org.

Gary Leffew

In Case You Don’t Know…

• 1970 World Champion Bull Rider
• 7X WNFR Qualifier
• WNFR Average Winner (rode 9 out of 10 bulls)
• Past PRCA Bull Riding Director
• 2002 PRCA Hall of Fame Inductee
• 30+ Years as a Professional Bull Riding Instructor
• First to utilize “Psycho Cybernetic” methods
• 13 Former Students have won a World Championship
• 2 Former Students have won a PBR World Finals
• Actor – over 200 commercials and various movies and TV series
• Stunt Coordinator/Project Coordinator
• Technical Advisor for various projects including the 2004 HBO series “Deadwood”; the 1994 movie “8 Seconds”; and the 2010 movie Jackass 3D; as well as music videos for iconic performers Katy Perry, John Mayer, and Korn.
• Host of the ONE AND ONLY Gary Leffew’s Bucking Ball ℠

Gary Leffew always has, and always will, march to the beat of his own drum. More than likely on some sort of drum he has developed himself! He’s never been afraid to pioneer new frontiers, blur societal boundaries, and “buck” the system (pun intended). He’s one of the few who has remained a driving force in the sport he loves – Bull Riding – beyond his retirement, after 20 years of competition.

From the time that Gary decided to make the leap, literally, from his motorcycle to a bull, at his very first rodeo when he was 19, he has been transforming not only his own way of thinking, performing, and competing; but also has been working to transform how bull rider athletes to this day achieve success.

In fact, Leffew was one of the first bull riders to encourage other riders to refer and think of themselves as Professional Athletes – not just “cowboys”. He happened upon rodeo during a time of social unrest in our nation. The Vietnam War was at the center of everyone’s mind. Rodeo was a different animal then. Traveling expenses were minimal. A motel room was a mere $6 a night and gasoline 29 cents a gallon. A guy could travel, compete, and run amuck without worrying too much about the “bottom line”. Then, life happened to Gary on a personal level. He married, had a child on the way, and he had to either ride and win – or make an early retirement and do something more profitable.  

Then – enter stage right – came a book entitled “Psycho-Cybernetics” by Maxwell Maltz; which, by Gary’s own words, “changed his life”.  And Gary wasn’t afraid to let others in on his secret. As you can imagine, the “typical” cowboy back then wasn’t open to terms like “Visualization”, “Zen-like State” and the “Mental Game”. He was the very first to approach competition in this manner. Learning to drown out negative opinion and gear his mind and thoughts to success became his mantra. It’s just been very recently that the PBR has finally joined the ranks with their “new” training camps utilizing visualization and mental training. Gary was ahead of the curve by over 40 years!

Success didn’t just happen for him. It took a transformation from the inside to achieve his 1970 World Championship. When he learned to mentally put himself into the Winner’s Circle, he went on to compete in 25 of America’s top-paying rodeos, placing in 24. He won the World Championship and the WNFR Average – riding 9 out of 10 bulls. He qualified for the WNFR  seven times and eventually earned his way into the PRCA Hall of Fame.

And from there, he went on – and on. In fact, Gary has coined the phrase “The road goes on forever, and the party never ends”.  He may be over 70, but it’s hard to tell by looking at him – and certainly hard to tell by listening to him. Mr. Leffew has made the most out of his hap-hazard choice back in the early ’60’s to get on a bull. Since then, he has branched into acting, advising, helping to produce, and stunt coordination for movies, commercials, and videos.

Leffew also was very involved in the 1994 movie “8 Seconds”, starring Luke Perry; and was assigned the task to teach Perry how to ride a bull. The only catch was that he had to teach him without actually putting the actor on a bull until all of the other film was “in the can” because they didn’t want Luke injured and unable to finish filming. So, Gary Leffew put his “Psycho-Cybernetic” methodology to the test and worked with the actor daily. Gary said that in actuality, actors have been the easiest to train/coach/teach; as they are trained mimics. After weeks of mental and visualization training, Luke Perry made his first ride on a live bull and made a beautiful, qualified ride! Bam!

In 1974, Gary produced the very first Gary Leffew’s Bucking Ball℠ during the Cow Palace Rodeo in Daly City, just on the outskirts of San Francisco, California. Over the years, his event became an integral part of the rodeo festivities and when my then-husband was rodeoing, our other rodeo friends and we would always make time to attend. It certainly was worth the motel room to stay and enjoy Gary Leffew’s Bucking Ball℠.

And so, as Gary says, “The road goes on forever, and the party never ends”. Gary Leffew’s Bucking Ball℠ tradition continues on at the Tropicana in Vegas during the 2017 WNFR. If you’re going to be anywhere near Las Vegas December 7-16, plan to stay at the Tropicana and go to the Annual Gary Leffew’s Bucking Ball℠. You just never know who you might see there. Past Balls have had appearances by celebrities such as actor/director Luke Perry, actor Stephen Baldwin, singer/songwriter Ryan Bingham, and many rodeo stars past and present.

The Tropicana features a Texas-style dance floor and national recording artist Scotty Alexander and the Texas Jamm Band, along with members of George Strait’s Ace In The Hole Band will be performing nightly. Enjoy free parking, and room rates starting at only $45!! Use the code SNFR17 when calling to reserve rooms at 800-634-4000. Admission is FREE for the best party in town!

For more information, go to:  https://cowboylifestylenetwork.com/category/nfr-vegas/ the CLN center for Vegas After Parties!

SAVE 40% OFF Papa John’s Pizza & Help Wildland Firefighters With Promo Code WFF40

Since Oct. 8th, there have been 18 large wildfires in Northern California. 11,000 firefighters are working long hours with little or no rest continue to battle the historically destructive Northern California wildfires that have claimed at least 40 lives, displaced about 100,000 people and destroyed approximately 7,700 homes and other buildings. Wiping out whole neighborhoods and damaged vineyards and farms in the heart of the state’s wine country.

As of Oct. 20th, there were still seven large wildfires burning in the region and firefighters had achieved majority containment, or were close to doing so, on all of them, according to California Department of Forestry and Fire Protection.

Fueled mostly by chewing tobacco, coffee and adrenaline, firefighters are “pushing it to the limits.”

“We have people who’ve been on that line for days, and they don’t want to leave that section of line because there’s still work to do, there are homes to save and they’re very passionate about it,” says Napa County Fire Chief Barry Biermann. “We’re public service employees and [that’s what] everyone does — we’re here to help.”

Getting firefighters off the line and rested is a priority, even if it’s against their will.

“It’s like pulling teeth to get firefighters and law enforcement to disengage,”
– Napa County Fire Chief Barry Biermann

How You Can Help

Help The Firefighters

Based in Boise, Idaho, Wildland Firefighters Foundation provides aid to firefighters injured while battling grass or forest fires throughout the West. Support could include assistance with travel costs to bring family members to the bedside of an injured firefighter, or help with replacing lost wages during a firefighter’s medical leave. The Foundation also provides support and memorials to families of fallen firefighters.

https://wffoundation.org/product/donate-online/

Donate To The Wildland Firefighter Foundation

Help The Victims

GoFundMe has a page dedicated to the many individual crowd-sourcing campaigns that have been established since the fires broke out on Sunday. They include fundraisers for families and businesses.

https://www.gofundme.com/raise-funds/CAfirerelief

Donate to the Direct Impact Fund in partnership with GoFundMe. The Direct Impact Fund, an independent, registered 501(c)(3) non-profit organization, has partnered with GoFundMe to deliver tax-deductible donations to support victims of natural and man-made disasters.

All beneficiaries selected to receive donations will be fully vetted and certified by GoFundMe’s Trust & Safety Team and are backed by the GoFundMe Guarantee.

https://www.gofundme.com/official-ca-fire-relief-fund/donate

 

Horses Help, a non-profit Equine Assisted Activity and Learning Center, will host its 13th Annual Barn Bash on Saturday, November 4. This event provides attendees the opportunity to view the horses, learn what Horses Help offers, celebrate the supporters of Horses Help and enjoy a great evening of food, music, and fun.

With over 475,000 special needs individuals in Maricopa County, horses are used to create a unique relationship with those with physical and cognitive and emotional barriers. Each week Horses Help serves participants ranging from four years of age to seniors. New programs are regularly being developed to meet wider community needs, but these programs place greater financial demands on the facility. The Barn Bash helps provide funding to offset the cost of programs so participants can afford to continue with their programs.

Attendees will have the opportunity to sponsor a horse providing for its care for the upcoming year or make a donation, at any level, to support the daily operations. Donations will help participants have the ability to continue in riding or horsemanship classes.

To learn more about Horses Help and the Barn Bash, please go to www.horseshelp.org. Also, stay up-to-date by following Horses Help on Facebook!

If you are unable to attend the Bash but have a desire to donate to an amazing cause, Horses Help accepts donations online, and individuals are eligible to receive a dollar for dollar tax credit. For more information about becoming involved call 602-569-6056, volunteers are always appreciated.

Special fundraiser to benefit the victims of Las Vegas at Dierks Bentley’s Whiskey Row in Gilbert, Arizona on Monday, October 16th, from 6-9pm. Proceeds and donations from the fundraiser will be directly donated to the GoFundMe account for “Las Vegas Victims’ Fund.”

The charity event will feature food and drink specials, and live performances from local country bands featuring Harry Luge, Georgia Chrome, Trey Odum Band, Kody Herring Band and Zona Road.

Additionally, Dierks Bentley’s Whiskey Row will be raffling off a pair of tickets to four AMAZING concerts in the valley for Chase Rice, Miranda Lambert, Luke Bryan and Shania Twain!

Arizona Fundraiser Featured Performers

Harry Luge

The Harry Luge Band performs a high energy show with a wide variety of styles of music. “Drunk in My Drink” available for pre-ordering now on iTunes and Google Play.

Georgia Chrome

Georgia Chrome covers it all from brand new chart topping country to old school Americana, delivered from the souls of collective national touring musicians together in a one-two sonic punch.

Trey Odum

Born and raised in the Deep South, country crossover singer/songwriter Trey Odum is the perfect combination of southern charms, a powerful voice and a unique songwriting philosophy.

Zona Road

Since late 2011, Zona Road has been working their way around the Western Dance Hall circuit, playing from Sacramento to El Paso and everywhere in between.

CLN: How did you get involved with this event?

Harry Luge: I became involved with this event because of my love for Faith, Family and our Country. I was blessed that Dierks Bentley Whiskey Row reached out asking if I would be a part of the fundraiser. Without any hesitation I knew it was something I wanted to be a part of!

CLN: Your work ethic and love of music has taken you from father’s honky-tonk to clubs, casinos, rodeos and NASCAR races all across America. Striking so close to home, has this vicious attack on American country music fans affected the way you view yourself and your work?

Harry Luge: I believe what I do isn’t work. its what I love! I have been blessed with family and friends that have supported me on this journey from my fathers old honky-tonk, all the way to Nascar races, rodeos and festivals like Country Thunder. The humble hustling never stops, it only multiplies. The opportunity to give back, grow, and learn is what I strive for every day.

LAS VEGAS ROUTE 91 FESTIVAL SHOOTING

Funds will be used to provide relief and financial support to the victims and families of the horrific Las Vegas mass shooting.

If you’d like to support the victims and their families, the Las Vegas Metropolitan Police Department encourages you to contribute to this fund. If you cannot financially support the victims, here’s some additional information on other ways to help:

Give Blood

United Blood Services will take donations by appointment only. For more visit: http://www.unitedbloodservices.org/lv/

Local Physical Donations

If you would like to donate water, canned goods, or non-perishable items, please visit Three Square and Catholic Charities: https://www.threesquare.org/ or https://www.catholiccharities.com/.

The LVMPD appreciates the outpouring of support, but their substations cannot currently manage the physical donations and they kindly ask you donate them to the organizations to ensure their distribution. For the latest info, please visit: https://www.lvmpd.com/en-us/Pages/1OctoberFestivalShooting.aspx

This is the story of how social media was utilized to help save 300 head of mother cows and their calves during the August 17 – September 3 onslaught of Hurricane Harvey.

It’s just one story amidst many – deep in the heart of Louisiana; from one of CLN’s own: Holly Foster Berry.

Holly Foster, now married to David Berry, has always been on my personal, “All-Time Favorite People” list. She is the 1987 CNFR (College National Finals Rodeo) Barrel Racing Champion; a past Wrangler Spokes Model;  featured in the barrel racing documentary “Turn and Burn”; and all-around ranch hand. And don’t let her good looks fool ya. Known by many as the “real deal” cowgirl, Holly said to me during my telephone interview, “Manual labor would solve a lot of problems; and I have no problems with manual labor!”

She and her husband raise and train bucking bulls, providing stock for schools, rodeos, and bull riding events. They are based out of Locust Grove, Oklahoma.

“She’s been the Wrangler National Model, and she has picked up Broncs when I needed help!”, stated David Berry.

Holly’s family is a part of the fourth generation to ranch and raise beef cattle in the Lake Charles, Louisiana area; so hurricanes and storms are not new to them. They always find a way to survive and move on. “Every area has their own glitch or problems”, stated Holly;  “Montana and the Northwest has wildfires; Oklahoma and Kansas have tornados; and we have flooding.”

During Hurricane Rita in 2005, the Army Core of Engineers utilized her parent’s main ranch as a place to park utility trucks and rescue vehicles. She said for days afterward, you could awake to find up to 300 head in their arena and corrals; as their place was left on high ground and considered to be a safe haven.

When they lost electricity during Rita, her mother, Dezere, took out all of the meat from the big deep freezers and cooked and cooked for volunteers and people in need in the surrounding area until it was all gone. Her favorite quote from her mother, Dezere (pronounced Desiree) Richard, is “What can I do for you, and what do ya wanna eat?”

Hurricane Harvey: A Recipe For Disaster

As Hurricane Harvey developed off the coastline and progressed on into land from August 17 through September 3, the Lake Charles, Louisiana area experienced a deluge of days and days of rain.

This time, the damage incurred wasn’t how the hurricane hit – it was the rain and how it came. Five days of over 19″ rain saturation, followed by 20″ of rain over the next 2-3 day period.

Since May of 1981, the local Parish made new roads on raised grounds; which served their area well – until Harvey.

The cattle, who have 4-500 acres of lower ground accompanied by 90 acres of higher hay ground, have always had these raised road areas to go to in times of flooding.

However, Parish politicians and management of these roads by people who have no first-hand knowledge of the area have led to the development of a new system of culverts and ditches by the raised roads that have not been properly cleaned since their installment. So when 20 inches fell over a period of 2-3 days on already saturated ground, these roads were put in peril.

Cows were calving in knee-deep mud, waiting for the world’s largest bathtub to drain. Holly felt helpless and trapped up in Locust Grove, Oklahoma – 10 hours away from her 77 year old mother and stepfather.

She could see disaster approaching, although the roads were still slightly above water. She was painfully aware of the culvert and drain ditch situation; and if the levee was to break, or water to rise over the levee, 300 mother cows and their calves would need to be moved. And she realized that Dezere and Lary would not ask for help.

So she turned to Facebook:

“Any of you who know them [Dezere and Lary] know that after nearly 8 decades of doing it themselves, they are not the best at asking for help. THANK YOU ALL FOR BEING THERE FOR THEM!!!! Your help and offers are amazing and we are all beyond grateful.” – Holly Foster Berry, August 29 Facebook Post.

The water rose above the levee – and friends and family jumped into action. “People started blowing up my Mom’s phone after my Facebook post”, exclaimed Holly. Portable pens were pulled in on trailers by tractors and set up.

The first draft of cattle, 60-70 head of calves, were gathered and vaccinated.  They were then loaded into trailers and pulled out by tractor to a point that was dry enough to then hook onto pickup trucks.

The later drafts of cows that were pulled out had to swim one to two miles to get to the point where they could be pulled out by trailer loads behind a tractor.

It was a slow and laborious process; one that included sharing the flood waters with gators, snakes, and snapping turtles.

Mosquitoes were so thick on the cattle, that color of the cows and calves could not be discerned. The cowboys who were working feverishly to gather them were also covered; their pant legs black with the disease-carrying pests.

“THANK YOU to everyone who has offered their services to my mom and stepdad, Lary and Dezere Richard, in getting their cattle safe in the flooding. The cattle were doing OK until the water came over the top of the levee. The roads they were safe on, went under water then. The whole herd (about 300 head) followed the tractor about a 1/4 mile down flooded roads to part of one pasture that is still above water. The cattle will stay there tonight and they will figure out what to do in the morning with them, depending on the rain they get tonight (another 5-10″ on top of the previous 19″.) THEY MAY STILL NEED YOUR HELP TOMORROW.” – Holly Foster Berry, August 29 Facebook Post.

Then followed a frantic search, via Facebook, for pasture. At the last minute – literally – a family with adequate, dry pasture was found. “In our case, this [the pasture], was the best case scenario”, stated Holly. These people, new land owners, had decided they were going to be unable to harvest the hay from their acquisition themselves. When asked how long her folks could keep their cattle on the ground, they replied, “As long as you need it”. Holly figures that this will be the start of a long and rewarding business relationship between Dezere, Lary, and these wonderful land owners.

Accepting help was hard for her parents. Feeling out of control, even harder for Holly’s mother. Dezere is a person who was accustomed to being help to others, not helped by others. However, she settled some when she was able to cook for those gathering and hauling, and then she went out to operate one of the tractors.

“She was on a tractor for several miles yesterday going down flooded roads to check on her cows. She has help, but I guess we have to be content knowing she will probably die doing what she loves one day. 77 and not slowing down.” – Holly Foster Berry, September 2 Facebook Post.

“Please take a moment to pray for everyone’s state of mind who is in the water and dealing with the aftermath of Hurricane Harvey – in cities and on ranches. Mental and physical exhaustion makes it easier to let the negatives grow to overwhelming. If you can’t directly help them today, help your neighbor, help the person in line in front of you, pray for the kid who just cut you off in traffic…If you don’t know how or why to pray, now is the best time to start. Your opinion doesn’t matter. Your prayers do. Thanks in advance.” – Holly Foster Berry, August 31 Facebook Post

Holly’s family endured not only Harvey; but also a funeral for her step-sister’s husband within the same time period. So – they moved cattle one day, and attended the service on the next. However, they all share the attitude that “there are worse things to be in life than me”. After getting the cattle settled into their new pasture, her family started baling hay right away.

“My family, like many, had a tough time – but nobody had a heart attack, and all the cattle got moved. But there are many people who lost all. Established homes. Brick homes, barns. All gone.”, she sadly related to me. The flooding was exacerbated by “politicians and others who drive their Prius’ on concrete; not by people who have a first-hand knowledge of the land or animals.”, she explained – referring to the system of culverts and ditches that had not been properly maintained over a period of years.

Sad – but true. One simply cannot have an understanding of these issues from a seat in an office. The people who know and understand how to survive and maintain the land are those who live and breathe their surroundings – like Holly Foster Berry’s family – the fourth generation to work the land in Louisiana. Their lives and livelihood depends upon it.