Saddle up rodeo fans for the 60th anniversary of The Wrangler National Finals Rodeo held at the Thomas & Mack Arena in Las Vegas, Nevada! Since 1959, the Professional Rodeo Cowboys Association has been dazzling fans with their end-of-season championship showcasing some of the best cowboys, cowgirls, and livestock the rodeo world has to offer.

While attendees are sure to experience rodeo excitement in the arena, another competition has been making an impact among the rodeo world since 1955, offering rodeo fans another exciting annual experience… The 2019 Miss Rodeo America Pageant.

Held each year in conjunction with the Wrangler NFR, the Miss Rodeo America Pageant offers Reining State Rodeo Queens the once-in-a-lifetime opportunity to compete for the title of Miss Rodeo America. During the year in which they hold state titles, Reigning State Rodeo Queens travel the country, promoting and educating all they meet on the sport of rodeo, the western way of life, and their home states. Along this journey, they also prepare for the coveted title of Miss Rodeo America. Competing in various areas such as personality, horsemanship, and appearance.

In 1990, The MRA Pageant made its permanent home in sunny Las Vegas, Nevada. This year, the Tropicana Las Vegas is proud to host the 2019 Miss Rodeo America Pageant. Occurring December 2nd-9th, The MRA Pageant will welcome over 30 contestants to compete in the weeklong competition.

In an interview with wranglernetwork.com, Tropicana Las Vegas Vice President and General Manager Aaron Rosenthal stated: “We are thrilled to welcome the 64th Miss Rodeo America Pageant to Tropicana Las Vegas. The Wrangler National Finals Rodeo is always an exciting time for us, and for the Las Vegas community, and we believe that Miss Rodeo America is the perfect addition to our NFR-inspired lineup here on property this December!”

Host to a variety of shows and attractions, the Tropicana Las Vegas is the perfect location for the 2019 MRA Pageant. Conference rooms and reception halls across the hotel will be host to competition activities such as Contestant Personality Interviews, Contestant Speeches, and the Contestant Fashion Show. All aspects of the competition, unless stated otherwise on the Official Miss Rodeo America website will be held at the Tropicana Las Vegas Resort. The horsemanship portion of the competition will be held at the South Point Hotel and Casino Priefert Arena. For ticket information and a full schedule of the 2019 Miss Rodeo America Pageant, please visit www.missrodeoamerica.com.

The Tropicana Las Vegas and Miss Rodeo America organization are proud to provide rodeo and pageant fans with a reduced resort fee during their stay in Las Vegas at the 2019 Wrangler NFR and 2019 Miss Rodeo America Pageant. Room rates are valid November 30th through December 15th. To make room reservations at the Tropicana Las Vegas for the 2019 MRA Pageant, please visit https://book.passkey.com/go/Missrodeo2018. All reservations must be made prior to October 31st, 2018.

As stated on the Miss Rodeo America website, room rates at the Tropicana Las Vegas are as follows:

$15 resort fee (reduced from $35) per day and in addition to your room rate.

Fri, 11/30- $109
Sat, 12/1- $119
Sun, 12/2-Thurs, 12/6- $39
Fri, 12/7 & Sat, 12/8- $129
Sun, 12/9- Thurs, 12/13- $49
Fri, 12/14 & Sat, 12/15- $129

(Information collected from: https://www.missrodeoamerica.com/p/pageant/pageantschedule)

Cowboy Lifestyle Network along with the Wrangler National Finals Rodeo, Miss Rodeo America, and Tropicana Las Vegas hope to see you in Las Vegas as we cheer on our favorite cowgirls in and out of the arena as they compete for the coveted title of Miss Rodeo America 2019.

Espuela Design Co. – true heritage in the bag!

The tried and true recipe for Espuela Design Co.’s success is:

1. They do what they love, and love what they do.
2. They’ve stayed true to their roots.
3. They’re generous – they share their unique story with their clients, customers, business, and products.

Each bag comes standard with a lifetime warranty and is crafted using the highest quality materials, including vintage 1970’s belts; antique laundry pins adorned with Spirit Beads from their family business; 10-inch horse hair “shoo-fly” tassles; and hand-cut, leather fringe.

Espuela Design Co. is born of West Texas Heritage, bred from a family of true, hardworking cowboys and cowgirls who have, for generations, held a strong belief in God and being good stewards of the land with which they’ve been entrusted. Cody Oden’s family also owned and operated numerous dry cleaning/laundry services in West Texas.

Cody Oden, Espuela Design founder and owner, started working on his family’s cotton farm/cattle ranch and at their laundry businesses at the tender age of six.

When Cody was still just a young boy, his grandmother Geraldine “Gerry” Cook, took the time to teach the wiry cowboy who loved to ride horses, how to quilt!

Yes, you heard me right – how to quilt! And then, when Cody attended Cotton Center High School, his Home Economics teacher was none other than his mother, Vicki Oden, who went on to teach her son the basics of sewing and smart business.

 

Cody grew into a young man who wanted to carry on his family’s love for the land, so he attained a degree in Agronomy from Texas Tech University. He remained active in riding and selling rodeo horses for competition, and remained involved with the laundry business.

He met and fell in love with an Ag Science teacher, Karen, who happened to live and work 891 miles from his doorstep. During their courtship, they frequently made arrangements to meet each other.

One such destination was Sante Fe. While there, they were both inspired by the art, the fashion, and the feel of the historic town. They happened upon an upscale resale shop, where he found a handmade bag. It was very expensive ($1800), and he insisted on purchasing it for Karen; but she equally insisted that he not.

So he went home and started to design his own for her.

He poured his West Texas Heritage into the creation. He made the bag from a beautiful, saddle blanket. He added a laundry pin from his family business, hand-cut fringe, a shoo-fly tassle, and a vintage 1970 leather-tooled belt as a handle.

When he presented it to Karen; she at first thought he’d gone and purchased the expensive bag from Sante Fe; but was ecstatic when she discovered that Cody had made it especially for her.

And the rest has been history in the making. Her friend, her mother, etc were soon asking for their own custom bag; and when Cody’s family lost their crops of cotton and sorghum, he told himself “I know how to sew – I can make it happen”. And that, he did!

Currently, Espuela Design has over 22,000 Instagram and nearly 11,000 Facebook followers.

They are sold in over 160 boutiques; will be featured in the 2018 Christmas Edition of the prestigious magazine “Cowboys and Indians”;  and are now international – selling all over Australia in correlation with PBR and ABBI events in the Buckaroo Boutique (Jazmine Wallace, owner).

Upcoming Espuela Design Co. Trunk and Fashion Shows:

September 11-15

Pendleton Roundup, Happy Canyon Pendleton Roundup Store (exclusively with Espuela Design Co.); and the Triangle T Boutique on Main Street, Pendleton, OR

October 4-5

Junk Gypsy (Texas Antiques Week)

November 14-17

WRCA World Finals, Amarillo, Texas

December 6-15

Rodeo Fashion and Western Arts Expo, Plaza Hotel and Casino in Las Vegas, Nevada – DURING THE WNFR!!!

2018 BBR World Champion on Fortunes Flame

Qualified for The American Semi’s on 5 Different Horses:

 2016

Frenchmans Bandito (Las Vegas, NV Qualifier, 7th)

2017

Shawnees French Bug (FT Worth, TX Qualifier, 7th)

 Frenchmans Assassin (Last Chance Qualifier in Glen Rose, TX 7th)

 2018

Fortunes Flame

Cashin Chicks (won the Chickasaw, OK Qualifier)

• London won over $40,000 at the 2018 Semi’s
• She also won the “Up & Comer Award” of $5,000 from Dish
• Father is PBR Bullfighter Shorty Gorham
• Grandfather is 5X World Champion Phil Lyne
• Brother is Professional Tie-Down Roper Tanner Green
• Aunt is WNFR Qualifier Samantha Lyne           
• Uncle is PBR Bull Rider JB Mauney

I suppose I have the same questions in life as many others. I’ve often wondered just what is my purpose? Who am I? Am I headed in the right direction?

And then, I meet this chick. Her name is London Gorham. London won the 2018 BBR World Championship (on Fortunes Flame), is a 5-Time American Semi-Finals Qualifier, and she is all of ten years old.

She knows who she is, where she’s headed, and who is responsible for herself. I know, because I asked her, and without a second’s hesitation, she told me so confidently, so honestly, and so quickly – that I was taken aback.

I suppose I expected her to properly giggle or hem-haw around for an answer that would befit a ten year old; but she did not. It was then that I decided this ol’ gal here could learn something from Miss London Gorham!

Here’s how part of our phone interview went:

Me: “London, I’ve read all about your strong rodeo roots within your family, your coach and best friend James Barnes; and how supportive your Mom is of you. I’m just wondering, who is your biggest mentor? Who is the person that drives you the most?”

London: “Me.”

Her mother, Amanda Lyne, later texted me to explain more about London’s matter-of-fact, and quick answer: “London doesn’t even think about her competition….she’s her only competition and that’s why she answered you the way she did earlier. You can’t worry about anyone else. Stay in your lane and focus on you. She will say “The difference between me and them is I don’t think about them at all”.”

Amanda continued, “Consistency is KEY!! “

We spoke at length on the importance of having a team; as well as other tools for success.

Amanda wrote to me, ” I’m behind the camera, do all the work, pay for everything, enter her, haul her everywhere, give her all the tools she needs to be a champion and she gets it done at 10 years old. God gave her a gift. I just nourish it.”

The London Gorham Team

 

• Dr Marty Tanner – Tanner Equine
• Charlie Thompson – Farrier
• James Barnes – Life, Horse, and Arena Coach, Mentor, and Friend
• CR Ranchwear (shirts)
• Shorty’s Caboy Hattery
• 5-Star Equine
• Dave Elliot Bits
• Tammy Fisher Sports – saddles

“We can only offer them the tools…what they choose to do with it is up to them. Both of my children are fierce competitors”, stated Amanda.

In fact, her 20 year old son, Tanner Green, competed in the Tie-Down Roping at the 2018 American Semi-Finals, alongside his kid sister. In addition, her uncle, JB Mauney competed there. It certainly was a family affair!

I asked London if she leaned on her older brother at all during the nerve-racking competition, and she recollected, “I think we said something like ‘good luck’ at the hotel, and then we just went and did our own thing”.

An important member of their team is London’s coach and mentor James Barnes. He first became a team member through social media, and is now very close friend.

When London’s Mom saw James at a mutual friend’s place, she remembered a  humorous comment made by James on Facebook when she purchased Shawnees French Bug A.K.A. “Thump” from Alexis Willis: “If Thump ain’t happy, ain’t nobody happy!”, James commented.

“I asked him if he would mind working Thump and Assassin before London ran them. Give them a little tune-up. He did, and the rest is HISTORY!! Best decision I could have ever made…we are a TEAM…we all work together!!”, said Amanda happily.

And London really does appreciate her rodeo roots. With regard to her famous grandpa Phil Lyne, “Londie calls him “Da World Champion of pretty much EVERYTHING!”, says her Mom.

She continued with,  “My father (5-time World Champion) tells everyone Londie  is “VERY COACHABLE”…In order to succeed it is imperative that you be coachable.”

“She has a NATURAL FEEL…can’t be taught or bought.”

“London’s success hasn’t happened overnight. She  has been competing since the age of two – so realistically, she has seven or eight years under her belt”, her Mom explained.  

“She rides every, single, day. She’s the only one who rides her 4 yr old mare, “Repo”. That takes dedication.”

Thank you London Gorham; for reminding this ol’ gal what it means to “stay in your lane”, use your gifts from God, and utilize the tools given you in life.

I’ve thoroughly enjoyed getting to know London and her Mom, Amanda. And, plan to take a serious look at life, goals, and the tools in my possession; in order to assess what can still be accomplished in the next seven or eight years of my own life!

While Washington State may not be known as a hotbed for rodeos by many people, smart cowboys and cowgirls in the Pacific Northwest know better. Thus, from August 9-12, rodeo fans from all over the state will converge on the 85th Annual PRCA Omak Stampede.

This year’s edition, which is expected to be bigger and better than ever before, will feature a variety of great events, special nights honoring various groups and causes, live music, and of course the World Famous Suicide Race. And to make sure the Omak Stampede receives the coverage that’s deserving of a world-class rodeo, it will be covered start to finish by the Cowboy Lifestyle Network, Ak-Chin Indian Community, and Earnhardt Auto Centers Road Team, all of which will give fans a great look at what makes this rodeo so special.

Rodeo Events

To make sure fans are always on the edge of their seats, the PRCA Omak Stampede will have plenty of great events, which will include:

• Bull riding
• Steer wrestling
• Team roping
• Barrel racing
• Tie-down roping

With these and many more events on the schedule, there’s no doubt cowboys and cowgirls of all ages will be treated to plenty of thrills and spills.

World Famous Suicide Race

And speaking of thrills and spills, it doesn’t get any better than the annual World Famous Suicide Race. Known throughout the rodeo world as perhaps the most exciting event of its kind, it’s been virtually unchanged since its introduction in 1935. Except for a few modern safety precautions, the race involves competitors starting just short of a sandy bluff near the Okanogan River. From there, they ride their horses 225 feet down the bluff, swim across the river, then make a 500-yard mad dash to the finish line, which is located near the center of the rodeo arena.

Special Events

And to make the PRCA Omak Stampede even more exciting, there are lots of other special events fans can enjoy. Some of the most popular include:

• Tough Enough to Wear Pink Night
• Wrangler Kids Night
• Davis Shows Carnival
• Rodeo Dance and Concert
• Western and Native Art Show
• Indian Encampment and Pow Wow

With this and so much more to offer, there’s no doubt the Stampede Arena will be packed each and every day.

Get Your Tickets

If you’re filled with anticipation about the PRCA Omak Stampede and the World Famous Suicide Race, then don’t hesitate to get your tickets. To do so, visit www.omakstampede.org/tickets. Once there, you can call toll-free 800-933-6625 or email rodeoticketlady@ncidata.com. Or if you prefer, click the “Purchase Now” button to get your tickets online.

Whatever choice you make, just be sure you’re in attendance when this fantastic rodeo rolls into town.

Earning itself the title, the “Granddaddy of Colorado Rodeos,” The Cattlemen’s Days Rodeo is sure to excite its audience as it celebrates the western way of life with three thrilling PRCA rodeo performances occurring July 12th, 13th, and 14th.

While the rodeo has been making a splash since 1900, Gunnison’s weeklong rodeo celebration each July is what has put Cattlemen’s Days on the map. Running July 6th-15th, the Cattlemen’s Days rodeo celebration includes everything from 4-H shows to a local carnival. While excitement is delivered in the rodeo arena and family fun is provided during the weeklong celebration, what makes Cattlemen’s Days stand out is its dedication to awareness and fundraising for one of the rodeo world’s most well-known organizations: Tough Enough to Wear Pink.

Sponsored by Wrangler, TETWP is a nationwide campaign that promotes breast cancer awareness and uses fundraising to raise money for breast cancer research, much of this fundraising is used to benefit local communities. Focusing on rodeos and other western events, TETWP can be found all over the country from the smallest rodeos to the largest and most well-known. Since its inception in 2004 by breast cancer survivor Terry Wheatley and former Wrangler director of special events, Karl Stressman, the TETWP foundation has raised over $26 million dollars for breast cancer research and charities.

Due to their extensive fundraising efforts, the Cattlemen’s Days rodeo has earned itself the honorable title as the #1 Tough Enough to Wear Pink PRCA Rodeo in America. In 2017 alone, Cattlemen’s Days raised $409,000 for TETWP.

With a mission stating, “Cattlemen’s Days Tough Enough to Wear Pink is dedicated to providing local funding for breast cancer awareness, prevention, education, support, breast screenings, and equipment,” Gunnison County has been able to raise a total of $2,310,000 since 2005. With this funding, Gunnison has since improved medical equipment, hired an Oncology Nurse Navigator, and has been able to provide transport for breast cancer patients between appointments. These are only a few of the successes. For a full list of Gunnison’s TETWP fundraising success, please visit https://gunnisontetwp.com/.

But how do they do it? The Cattlemen’s Days Rodeo hosts a variety of fundraising events to bring TETWP and the community together. On July 10th, Gunnison will be hosting a TETWP Concert and Auction at the Mountaineer Square Ballroom featuring singer/songwriters Dean Dillon, Tyler Farr, and James Otto. The Fundraising continues July 12th, with the Cattlemen’s Days Tough Enough to Wear Pink rodeo performance at the Gunnison County Fairgrounds. Competitors and rodeo fans alike are asked to wear pink in support of the TETWP cause. After the rodeo, stick around for the TETWP Dance at the Gunnison County Elks Lodge. Fundraising isn’t exclusive to rodeo weekend however. Throughout the year, Gunnison County continues the fight against breast cancer with a “Pink in the Rink” Women’s Hockey Tournament in October and the Mountain High Music Festival in January. Gunnison County along with TETWP also offers year-round donation options on both of their official websites.

Rodeos such as Cattlemen’s Days have made a huge difference in their communities thanks to their dedication to awareness and fundraising. The collaboration between Gunnison, Colorado and Wrangler’s, Tough Enough to Wear Pink foundation is nothing short of phenomenal. This week, wear your pink western shirts and enjoy all the excitement that Cattlemen’s Days has to offer!

The Calgary Stampede is known as the ‘greatest show on dirt’. Why? Because it is! If you’re looking for just one great rodeo event to witness in your lifetime, pick Calgary. Believe it, but if Calgary, Alberta, isn’t in your travel budget for July 6 through 15 this year, get a FREE taste by going to wranglernetwork.com for all the action.

From the beautiful ex-Olympic venue to the city’s hospitality and civic pride, to the parties, the pageantry and obvious true love for the purity of the sport, Calgary is unequaled. Where else can you find a full time marching band who tours for ‘the brand’? Who keeps a matched set of stunning, chestnut and chrome horses for their crack cowgirl drill team? Who’s scoreboard breaks down the bucking horse’s and bull’s individual scores alongside the rider’s as well as the total? Where else is Bob Tallman given the time to educate us about the great animals and humane, intelligent breeding program established by Calgary Stampede? Outside of the PBR, where else does Flint Rasmussen take center stage during each and every performance? Calgary is the only place to find it! But that’s not all.

In Canada, chuckwagon racing is king. Every night after the day’s rodeo performance, the four-horse teams of Thoroughbred racehorses take the stage at the premier event of the year, the $1,000,000 Rangeland Derby. Thirty-six drivers are invited to participate, those drivers each haul teams of about 20 off-track Thoroughbreds who’ve retired from flat racing for various reasons. Most are geldings and all are about the happiest horses you’ll ever meet. Why not? Their lives are perfect for them. Not only do they get to continue do what they love in racing, they get to do it in the company of their friends. It’s a hair-raising thriller every time they thunder onto the track!

Experience Calgary Stampede, but don’t take our word for it! Watch it live streamed for FREE at WranglerNetwork.com or get the user-friendly FREE app.

If you are a Colorado cowboy or cowgirl who is ready for a summer celebration unlike any you’ve ever seen, then you’ll definitely want to make sure you attend the 2019 Greeley Stampede PRCA rodeo. This fun-filled event ran from June 22 all the way to July 4, 2018. Next year, you will be able to see not only plenty of incredible rodeo action, but also partake in lots of other fun activities that will thrill folks of all ages. And with plenty of media attention from the Cowboy Lifestyle Network, Ak-Chin Indian Community, and Earnhardt Auto Centers Road Team, there’s no doubt each and every aspect of this one-of-a-kind Colorado celebration will be covered from start to finish.

Rodeo Events

For fans who will be in the stands watching the 2019 Greeley Stampede PRCA rodeo, there will be numerous events that will keep them on the edge of their seats, cheering on their favorite competitors. Some of the most anticipated events on the schedule include:

• Bull riding
• Team roping
• Saddle bronc
• Steer wrestling
• Barrel racing
• Tie-down roping

Whether it’s seeing who has the skill and determination to stay on the biggest and baddest bull, or who can show off their roping and riding skills, each and every event during the  Greeley Stampede PRCA rodeo will excite fans young and old alike.

Additional Activities

As is the case with most of today’s rodeos, there are plenty of other family-friendly activities on the schedule for next year. Some of these involve supporting causes important to the hearts of rodeo fans everywhere, such as finding a cure for cancer and helping to support breast cancer. Because of this, June 27 was designated Tough Enough to Wear Pink Night, which supports cancer research and survivors of the disease. And the following night, was Man-Up Crusade Night, which focused on domestic violence. And of course, July 2 was Military Appreciation Night, giving fans and competitors a chance to thank those brave men and women who are always willing to make the ultimate sacrifice to protect liberty and freedom.

Get Your Tickets

With great rodeo action, special nights, concerts, carnivals, and so much more, the 2018 Greeley Stampede PRCA rodeo was one of Colorado’s biggest and best celebration of all that makes America great. Therefore, don’t delay in getting your tickets for next years rodeo. To do so, you can call the Stampede Ticket Office at 970-356-7787, go online at ticketswest.com, or drop by a local Colorado King Soopers store to purchase tickets at the customer service desk. But don’t delay, since next year’s summer celebration will surely be one you’ll never forget.

Ropin’ in 89 years of rodeo fun

This Fourth of July, put on your boots and dust off those cowboy hats for the 89th annual Home of Champions Rodeo in Red Lodge, Montana. Running July 2nd, 3rd, and 4th, Red Lodge is celebrating three full days of rodeo excitement, a local tradition that has strong roots in Montana’s ranching and farming history.

Dating back to the late 1890s, long before it became known as the Home of Champions Rodeo, Red Lodge’s home-grown tradition had humble beginnings when local cowboys would meet on Sunday afternoons to ride broncos. 1929 marked the first official rodeo for Red Lodge when these cowboys rallied together to build an arena and conduct bronc rides. Sitting on the same plot of land since 1932, Red Lodge’s rodeo has entertained rodeo fans from across the state and beyond. Giving homage to local rodeo hero, Bill Linderman who went on to win his third World All-Around Champion Title in 1954, the name, “Home of Champions” was born.

This week, celebrate three days of rodeo thrills and spills and years of rich rodeo history as cowboys and cowgirls compete in 7 exciting rodeo events.

In addition to bulls, barrels, and a wild horse race, the Home of Champions rodeo also invites the youngest cowgirls and cowboys to participate in mutton-bustin’.

The fun isn’t exclusive to the rodeo arena, however. Red Lodge is also celebrating rodeo week with three exciting themed parades occurring on each day of rodeo activities.

Come celebrate Independence Day with Cowboy Lifestyle Network and Red Lodge, Montana as we celebrate one of America’s oldest sports, rodeo!

Reserve your seats today for the Home of Champions Rodeo in Red Lodge, Montana. http://redlodgerodeo.com/wp/tickets/

Wrangler Buy 2, Get One FREE
at Double D Western
Starts June 21st – June 30th
Huron, SD Only Special Exclusive

National Jr. High Finals Rodeo
Starts June 24th – 30th, 2018

Wear those Wrangler’s especially when you save big during the Buy 2, Get one FREE offer in Huron during the National Jr. High Finals Rodeo 2018.

To celebrate the return of rodeo to Huron, South Dakota, Double D Western wants to make sure you look your best before heading out to enjoy all the action.

‘Cause every girl crazy ’bout a sharp dressed man.
– ZZ Top

Only at Double D Western in Huron, South Dakota (map) is the Buy 2, Get One FREE on all Wrangler specialty apparel during the promotional dates of June 21st through June 30th 2018.

Plan ahead and save on those new Wrangler Jeans for the National Jr. High Finals Rodeo.

Double D Western LLC

800 21st St SW Ste 8, Huron, SD 57350

(605) 352-5792

The NJHFR and NHSRA National Jr. High Finals Rodeo will be held June 24 through June 30, 2018, in the SD State Fairgrounds in Huron in east-central South Dakota in the heart of the state’s Prairie and Glacial Lakes region along the beautiful James River and conveniently located at the intersection of US Hwy 14 and SD Hwy 37.

Approximately 1,000 of the best qualifiers from each state and province show off their talents in the event and compete for thousands of dollars in prizes and scholarships.

Rodeo events feature Junior Bull Riding, Bareback and Saddle Bronc Steer Riding, Goat Tying, Tie-Down and Team Roping, Barrel Racing, Breakaway and Ribbon Roping, Pole Bending, and more.

The 2018 Reno Rodeo is coming to a close and just like that, another successful year of rodeo fun is in the books for Reno, Nevada. Since 1919, Reno’s “Wildest, Richest, Rodeo in the West” has celebrated a vibrant rodeo tradition that has continued the preservation of Nevada’s western heritage, promoted community education on the sport of rodeo and ranching history, and has been an economic force with millions of dollars going back into Reno’s community.

Alongside thrilling barrel racing and show-stopping bull rides, The Reno Rodeo has also been engaging its audience in themes of activism and awareness.

Over the past week, The Reno Rodeo has celebrated “themed” rodeo performances to raise awareness and show support for various causes. Patriotic Night showcases America’s armed forces and celebrates the brave men and women who serve our country. Another platform the Reno Rodeo supports is the Man Up Crusade Night which advocates for an end to domestic violence. These are just two of the various themes Reno has planned for its audience. One rodeo performance theme in particular has rocked the rodeo world and is celebrated at almost every national rodeo no matter how big or small. This campaign is, Tough Enough to Wear Pink.

Tough Enough to Wear Pink, sponsored by Wrangler, is a nationally recognized campaign that provides a platform for rodeos to raise awareness for breast cancer and fundraise for breast cancer research. Celebrating its 14th year, the Tough Enough to Wear Pink campaign continues to take over the rodeo world, encouraging rodeo fans and contestants to wear pink in support of the cause. The 2018 Reno Rodeo will be celebrating their own Tough Enough to Wear Pink night on June 22nd, 2018.

Since its foundation in 2004 by Terry Wheatley and Karl Stressmen, the TETWP campaign has raised over $26 million dollars for breast cancer research. With such success, TETWP is sure to make a splash in Reno this weekend. Much of the money raised by the charity goes straight back into the community for local breast cancer charities. This weekend, make sure to visit the “Wildest, Richest, Rodeo in the West,” wearing your pink western shirts!

For more information on the Tough Enough to Wear Pink foundation and information on how you can get involved, visit: www.toughenoughtowearpink.com

Cowboy Lifestyle Network and the Reno Rodeo are Tough Enough to Wear Pink! Are you?