Don’t let the first snow flurries of the year buck you off the road this season. Cooper Tires knows from deer season in November to the Spring thaw around Easter weekend northern drivers are focused on traction.
PBR and Cooper Tires are an ideal match for the Western industry. PBR was the fore way into the western lifestyle marketing, based on fan exposure and the Americana base with other sponsors, mentioned Chris Pantani with Cooper Tires.
In 2010, they signed a sponsorship with Flint Rasmussen and rolled out as the recognized tire brand of the PBR. Today they are also a proud sponsor of 7x PBR Stock Contractor of the Year, Chad Berger along with the Team Cooper Tires riders.
Cowboy Lifestyle Network tips our hat to the duo that produces and sponsors exciting bull riding across the world. Run them in boys can take on multiple meanings this time of year.
For bull riders, it references the chutes loading with the bulls, and for mechanics, it means a flood of customers in the waiting bay are wanting their winter tires on before the snowfall.
Tire Traction sounds like a PBR bull’s name, but in reality, it’s a critical driver safety term. Winter road conditions demand that drivers know the durability of their tires to make it through winter on a good tread. Cooper Tires produces both the Cooper Weather-Master and the SUV upgrade of the Cooper Discover Line. Pantani recommends checking online www.coopertire.com for a local dealer or buy online at Tire Rack or Discount Direct.
Ryan Dirteater rides Jared Allen’s Pro Bull Team’s Billy Jack for 86 during the third round of the St. Louis Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media
